The Ocado way

We deliver online groceries from a central warehouse. This is a different approach to most competitors who primarily deliver from stores. This enables us to address the challenges of online grocery and deliver superior customer service.

CFC1

Pictured: CFC1

1 Price

WE PRICE MATCH A LEADING COMPETITOR ON OVER 7,200 SKUS

The automation and aggregation of our model strips out costs and increases efficiency. These savings allow us to offer products at compelling prices.

2 range

AT FULL CAPACITY CFC1 WILL BE ABLE TO STOCK UP TO 40,000 GROCERY SKUS. THIS IS OVER 50% MORE THAN A TYPICAL LARGE SUPERMARKET

CFC1 is able to stock a bigger grocery range than any other UK supermarket. This reduces the need to shop elsewhere.

3 availability

MORE THAN 95% OF OUR RANGE IS AVAILABLE FOR NEXT DAY DELIVERY AT ANY ONE TIME

Proprietary integrated systems (inc. website and CFC) give control over the product flow. This combined with the scale of CFC1 leads to structurally higher product availability. This reduces the chance of products being out of stock and minimises substitutions.

4 freshness

WE GUARANTEE THE PRODUCT LIFE OF ALL OUR FRESH PRODUCTS

Our model removes one stage of the grocery supply chain. This combined with rapid stock turn means we often get product to customers same or next day following receipt into CFC1. This can be quicker than other supermarkets get the product to their stores.

5 quality

OUR GROCERIES ARE HANDLED LESS, PRESERVING QUALITY

Our automated systems and in-house distribution model means we have better control over our products. The processes minimise product touch points and maintain the correct product temperature.

6 ease of use

12% OF ALL CHECKOUTS ARE MADE USING MOBILE APPS

In-house software development allows for rapid introduction of new functionality. We were the first grocer to launch a transactional mobile app, offering increasing convenience to the customer.

7 time

95% OF ORDERS ARE ON TIME OR EARLY

Our proprietary software allows us to offer up to 27 delivery slots in 1 hour windows every day. Tight and reliable delivery windows allow customers to save time compared to visiting a store.

8 reliability

99% OF ITEMS ARE DELIVERED AS ORDERED

The combination of the centralised model and our proprietary software leads to unrivalled reliability. Our systems have evolved following much iteration, to integrate all aspects of the customer fulfilment process.

9 information

CUSTOMERS' RECEIPTS LIST ALL GROCERY ITEMS IN ORDER OF EXPIRY

Online businesses offer customers a wide range of product information. Our warehouse model allows customers to see the life of the products when ordering. This enables customers to plan their shopping choices better and reduces food waste.

Ocado

Store picked model (both in-store and online)